Thanks to a grant from the Henry Luce Foundation, the Princeton Psychology Department is host to the "Brain, Machine & Mind" initiative. Its goal is to create an undergraduate certificate program that explores one of the central challenges for modern society. The challenge is to construct individual and group identity in the face of technologies that come ever closer to understanding and replicating the mechanisms of thought and feeling. We live in a time when cognitive neuroscience is poised to trace the executive functions of the mind to the workings of the brain and computer science is coming closer to replicating those functions. For society to make adaptive decisions about the direction and use of these discoveries, scholars in diverse disciplines must be informed about developments in neuroscience and information technology, and reflect upon their role in shaping society. The certificate program currently under construction will offer a multi-disciplinary introduction to the scientific and social issues that underlie the potential cultural impact of advances in self-understanding. Faculty participants are drawn from Neurobiology, Psychology, Artificial Intelligence, Electrical Engineering, History, Economics, Literature, Linguistics, Philosophy, and Political Science. We envision the certificate program to begin functioning in the autumn of 2005.