8:30-9:30AM Participant Check-in/Breakfast

9:45-10:00AM Welcome

10:00-10:50AM
"A Design Practice in Evolution:
Rethinking Cultural Engagement and Social Innovation"
Jessica Helfand & William Drenttel, Partners, Winterhouse Studio

10:55-11:45AM
"One Change Now:
Preserving the Environment One Design At a Time"
Debra Rizzi, Partner, Rizco Design

11:50AM-12:40PM
"Design as Partnership"
Jeffrey Zeldman, Executive Creative Director, Happy Cog Studios

12:40-2:00PM Lunch, Rockefeller College Dining Hall

2:05-2:55PM
"What’s the Story?"
Brian Collins, Founder, COLLINS:
Leland Maschmeyer, Director of Strategy, COLLINS:

3:00-3:50PM
"International Awareness In Time of Crisis"
Jurek Wajdowicz, Partner, Emerson, Wajdowicz Studios

10-minute break

4:00-4:50PM
Sustainable Design Contest Judging
Judges Panel: Brian Collins, William Drenttel, Jessica Helfand, Leland Maschmeyer, Jurek Wajdowicz, Abbott Miller, and Debra Rizzi
This year’s design competition invites all student attendees to submit poster designs focusing on the topic of environmental sustainability. During this final review, the top ten finalists will make brief presentations and their entries will be judged by our panel of speakers.

4:55-5:45PM
"The New Materialism"
Abbott Miller, Partner, Pentagram

10-minute break

5:45-6:30PM
Reception, Rockefeller College Common Room
Please join us for a champagne reception celebrating the completion of Princeton’s second annual graphic design conference. Mingle with speakers and attendees, conversing about the topics presented throughout the day.

6:30PM Banquet, Rockefeller College Dining Hall

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